It doesn’t hurt to ask

I’m learning that if you ask, you may get what you want. Minimally, you’ll get valuable insight/information that will help you in your decisions. On the other hand, you may get the critical information or answer you want to hear. For example, I am considering advertising in a consumer trade magazine. Because all advertising is [...]

Branding, trademarking, & URL’s

At first I thought this would be a relatively easy exercise. Pick a name, register the URL, trademark as appropriate. However, I’ve realized you need to think more broadly and that many names are already taken on the internet or as company names. Taking into consideration that we are part of a franchise means we [...]