Branding, trademarking, & URL’s

At first I thought this would be a relatively easy exercise. Pick a name, register the URL, trademark as appropriate. However, I’ve realized you need to think more broadly and that many names are already taken on the internet or as company names. Taking into consideration that we are part of a franchise means we [...]

Foot Research

I’m learning the importance of doing personal ‘foot’ research. I hear from everyone – “location, location, location.” A friend who owns a cafe spent one year looking for the right location before opening. When I saksed him what was the critical piece of learning to pass on and he said – ‘find the right location.’
I [...]